This is one of the most fun parts of typography design, where you can really let your creative juices come out. Typography examples - contract ( source ) 5. By trying out different typefaces, colors, sizes, and styles, you can get the right contrast that will make sure the right message gets across. ContrastĬontrast is similar to hierarchy in that it plays an important role in conveying what message or concept the reader emphasizes on. Margins help make sure that logos, headers, footers, and so on are aligned. It’s common practice for UI designers to use margins. In other words, make sure all spaces and sizes of the elements are equal. AlignmentĪlignment is working with all of the elements of a design (copy, graphics, images, videos, etc.), and unifying them into one clear digestible page. The importance of hierarchy in typography ( source ) 3. It is already understood that people have a short attention span and therefore it is vital that designers build typefaces that are straight to the point and let the reader take in what is intended in the shortest time frame possible. Typographical hierarchy allows you to distinguish between the parts of the copy that needs to grab attention first in relation to the rest of the words. Hierarchy is a really important principle of typography. It is never recommended to use a font that has bad kerning.ī ad kerning - letter spacing can make all the difference! ( source ) 2. Some fonts are not great with kerning (bad kerning) because they can make letters appear disproportionately spaced. It is different for every word because every letter is different and fits together differently. Kerning is a part of typography fonts, it basically is the space between characters for every word. So now we know the fundamental difference between typefaces and fonts, let’s move on to these must-know eight key typography elements. Fonts, on the other hand, are the graphical representation of the characteristics of the text.” “A typeface is a design style made up of characteristics such as size and weight. Hungry for a burger? - typography example ( source ) The difference between fonts and typefacesĪlthough often people treat both fonts and typefaces as the same, there are differences between the two that need to be considered to get typography design just right. There is a whole world of research out there and it speaks a thousand words □. Good typography enhances the perceptions and reinforces the influence of the words. When done right, typography gives your product (be it a book cover, a bumper sticker, your website, your app, etc.), real character. Typography is just like body language, the body of anything that has text on it really! You know the saying, you never get a second chance to make a first impression? This is typography! The definition of typography is the appearance and style of a text, and it is also how you work with text, for example working on a project, a business plan, creating documents, etc. So what is this typography magic we are talking about? It directly affects the way we perceive and experience a product or publication. It’s on every package, in every newspaper, magazine, website, and book we read. Without even realizing it, everywhere we look we see typography. Reading Time: 5 minutes What Is Typography?
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